Utilita have become one of the biggest brands to support UK sport and as such, have hired Progress to manage their massive portfolio of sporting partnerships. We have the responsibility for the management and activation of every sporting partnership throughout the UK.
Activity
- Manage the activation of all 17 partner clubs nationwide
- Manage Social Media account for Utilita Football (@utilitafootball)
- Plan and coordinate half time challenges nationwide
- Plan and manage media photocalls nationwide
- Manage ticket giveaways for all partner clubs
- Plan and coordinate smart meter giveaway activity
Results
- Have taken social media following from zero to 10.4k
- Secured extensive media exposure for the brand nationwide
- Brand awareness has grown significantly since the beginning of the project
- Fan engagement has seen the brand actively reach a massive audience
Partner Clubs
Rangers, Hibernian, Motherwell, Dundee, Dundee United, Brentford, Sunderland, Crystal Palace, Leeds, Aston Villa, Sheffield United, Wickham, Portsmouth, Derby County, Southampton, Norwich, MK Dons & Bradford Bulls (Rugby)
