Topps are a global company and we work with them to promote the distribution and activation of their Match Attax football cards. We look after all of their media relations and social media in Scotland, activating the launch of their Match Attax football cards for the last four years.
Activity
- Manage the activation of Match Attax football card launch
- Plan and coordinate media activity throughout campaign
- Plan and manage media photocalls nationwide
- Manage and implement social media strategy for the entire campaign
- Manage club relations and ensure there is a maximum level of engagement
Results
- All 22 clubs engaged with the campaign on social media and through club sites
- Managed to secure players from 17 of the 22 clubs to launch Match Attax 2017/18
- Secured extensive media exposure for the brand nationwide with creative strategy
- Brand awareness has grown significantly since the beginning of the project
- Fan engagement has seen the brand actively reach a massive audience
